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Author: Wesley Craig Green

Are Digital Comic Chapters A Viable Business Model for Storytelling?

Penny Dreadfuls was a term used to describe publications created in 19th century Britain featuring sordid and often violent serialized fiction. These publications featured a segment of a larger story over a period of weeks. Charles Dickens used this serialized format for his earlier body of work, selling chapters of his novels as they were completed. This form of serialized storytelling has evolved over the years. Newspapers from the early to mid-20th century (that sounds so long ago, bleh) ran daily comic strips such as Spider-Man, Terry and The Pirates, The Spirit, and countless others which told a larger story each week day. As technology became more dominate in everyone’s lives, the daily comic strip was eventually replaced by web comics. Even though the majority of web comics are of the gag-a-strip type, there are some web comics publishing a number of pages or panels each week which together form a larger story. As a business model, the serial format for web comics is viable and profitable dependent on three key factors: marketing, loyal audience, and longevity. This is where digital comic chapters or chunks (as I like to call them) comes in.

Why I Chose Tumblr To Run My Webcomic

When I brought this blog out of retirement, one of the goals was to use it to serialize my webcomic projects beginning with Before Dawn. Easy enough, right? Wrong. While there are numerous WordPress themes and plugins available, there are only a handful created specifically for webcomics. The ones that are available are mostly themes used as the default theme of your WordPress installation. This isn’t necessarily a bad decision if you’re just using your WP blog for your webcomic. But if you are like me and you plan to use your WP blog for other things- then this will limit what you can do both in functionality and design. I thought I would try using a slide show-type plugin to serialize the Before Dawn webcomic. It worked like it was designed to but it wasn’t created to do what I was using it for. Lesson learned. So I was back to square one. I wanted to run the Before Dawn webcomic on this blog but there wasn’t a solution out there suitable to my needs. This is when I had one of those “duh!” moments: why not use Tumblr?